At WHOOP, we’re on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives, delivering personalized insights that drive meaningful behavior change. As WHOOP continues to scale globally, building a distinctive, culturally relevant brand is critical to driving engagement, retention, and long-term growth. WHOOP is hiring an Integrated Marketing Lead – someone who lives inside the positioning and can protect the integrity of the brand as campaigns move from strategy into execution. You are the person who translates WHOOP's positioning, member insights, and product priorities into the briefs that set creative work in motion — and you hold that thread from brief through launch. You bring that brand depth to integrated campaign work, ensuring every channel expression is strategically grounded and advances our objectives. As a partner to Creative, PMM, Marketing Strategy & Ops, and agency relationships, you operate with both strategic clarity and executional accountability. We will consider candidates based out of our Boston HQ. The successful candidate must be prepared to work out of our Boston HQ.