At WHOOP, we are on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. WHOOP is hiring a Senior Lead, AI & Core Product Marketing to own positioning and drive go-to-market execution for WHOOP AI and the core software experience. This role will translate complex product innovation into clear, compelling member value and ensure launches are delivered with rigor, alignment, and measurable impact. As a senior individual contributor, you will partner closely with Product, Brand, Lifecycle, and Analytics teams to bring new features to market and accelerate adoption, engagement, and retention.